Social Engagement Challenge – Rules

Please read these rules carefully before starting!


Leading up to the IRL event on 9-10-11, approved, registered teams can compete in the Downtown Dash Social Engagement Challenge, which will take place from August 10, 2011 to September 8, 2011.  All challenges will be emailed to the email provided by registered teams.  If you do not receive an email, please contact us.


The Social Engagement Challenge will determine which team is the most socially influential by the number of interactions they have online and the amount of traffic they drive to their team bio page on the Downtown Dash website. Teams may create a Facebook Fan page for their team so they can post photos, videos and updates of completed challenges and share with their friends. The creation of a team Facebook page is optional and teams must adhere to the Facebook guidelines listed below. All completed challenges must be posted to Twitter and must include the #DTDash hashtag to be qualified as a completed challenge.


The Social Engagement Challenge is is in no way sponsored, endorsed, or administered by, or associated with, Foursquare, Facebook, Twitter or YouTube. You understand that you are providing your information to Downtown Dash, Lotus Marketing Services and any sponsors of the Downtown Dash – and not to Foursquare, Twitter, Facebook or YouTube. The information you provide will only be used for the purposes of this event.


A list of challenges will be emailed to all registered teams for the Social Engagement Challenge. Teams will also receive updates about the event from the @DTDash Twitter handle and the Downtown Dash Facebook Fan page. Teams are not required to like the Downtown Dash Fan page to participate. New challenges may be presented throughout the duration of the competition.  Winners of the Social Engagement Challenge will be announced through email or live at the IRL event on 9-10-11.


Teams can perform the tasks at their leisure but must be completed between 8/10/11 and 9/8/11. When a team member arrives at a particular location to complete the challenge, they should check-in on Foursquare at that location. All Foursquare check-ins to locations must be shared to Twitter and accompanied by the race hashtag #DTDash. We will not be able to track your check-in if the hashtag is not included, and therefore, any check-ins and/or completed tasks that do not include the #DTDash hashtag will be disqualified without exception.


Teams can create a Facebook Fan Page for their team to share their Social Engagement Challenge photos or their Downtown Dash IRL photos. The team fan page is where teams can share information and photos about their team and their social engagement challenges.


Teams can follow @DTDash on Twitter, add Downtown Dash on Foursquare and “Like” the Downtown Dash Facebook page for information and updates from Downtown Dash partners in relation to the Social Engagement Challenge and the IRL event.


  • All Foursquare check-ins throughout the Social Engagement Challenge must be shared to Twitter using the #DTDash hashtag
  • Teams who utilized a Facebook fan page cannot use any Facebook features, such as the “LIKE” button, as a voting mechanism for promotion unless they use a third party app like Wildfire
  • If a team creates a Facebook fan page, they must adhere to the Facebook promotion rules see below
  • You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion
  • Judging will be a combination of online interactions on the social networks that teams opt to utilize (Facebook, Twitter, G+, YouTube), creativity of the photos posted and the amount of traffic that each team drives to their Downtown Dash team bio page
  • Teams can perform the Social Engagement Challenge as individuals or as a team – only one team member needs to complete a challenge for it to qualify.
  • All who choose to participate in the Social Engagement Challenge, and complete at least two challenges, will receive a 10 minute head start on the IRL race day
  • Prizes may be awarded for individual challenges     
  • One grand prize will be awarded to the most socially engaging team
  • Prizes will be awarded LIVE at the Downtown Dash after-party on 9/10/11  



Facebook Compliance Overview:

I. Facebook Rules

a. Promotions on Facebook must be administered within Apps on, either on a Canvas Page or an app on a Page Tab.

1. Facebook doesn’t want any explicit involvement in ANY of your contests. The best way to ensure compliance and to avoid having your contest page disabled is to use a 3rd party App such as .


b. Promotions on Facebook must include the following:

1. A complete release of Facebook by each entrant or participant.

2. Acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.

3. Disclosure that the participant is providing information to YOU (or Downtown Dash) and not to Facebook.

4. Although your Downtown Dash Team Fan Page is a “fan page” and not obviously a contest page, you should still comply with the promotional rules.


c. You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant.

You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.

You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.


II. YouTube Rules:

a. No payment or purchase or consideration of any kind may be required to participate in the Contest.


III. Twitter Rules: